For over 25 years, Lucire has been an independent, intelligent, and inspirational brand. We don’t conform. We started life as an online title at a time when people said it couldn’t be done, and that no one would read fashion content on the internet. We were the first fashion partner of the United Nations Environment Programme. We branched out into print—at that time, no one in fashion had taken a web magazine into paper editions.

Why us? Our coverage is global: we don’t bias ourselves to any one country, so our existing content can fit in with what you locally generate. We’re a pioneer in covering sustainable fashion, and the first to do an international sustainable style editorial. And we work by delivering quality and depth, rather than trivia, as we look forward to the next adventure.

As a magazine brand, we’ve produced issue after issue, both for our home country and for international markets, not missing a beat. We have an international network of correspondents that we’ve assembled over a quarter-century. We do photo shoots. We scout for great locations. Our team works on fashion editorials, catwalk reports, beauty stories, celebrity interviews, travel features, and more. We aren’t lacking in regular, fresh content, and create everything from print monthlies to a twice-yearly edition, on top of our long-running website.